Lifecycle Marketing Manager
About Us
Let's talk about a job that could define your future. Buckle up! 🤩
The landscape of video content is vast and ever-changing. Billions interact with video daily, yet the creation process remains out of reach for many. That's where we, Colossyan, step in. With our generative AI, creators can bypass traditional production hurdles, crafting and localizing videos in a fraction of the time.
Say goodbye to costly studios and hello to the future of video production, a future where communication barriers are obliterated and advanced technology is at everyone's fingertips.
We're a diverse team of 50 across the US, UK, Hungary, Kosovo, Turkey, and Pakistan. After securing $5m in our Series A Round, we're closer to our mission of aiding creators in video production. We target the corporate training sector, assisting professionals globally in crafting quality content while saving time and money.
We champion product-led growth and have been recognized for our innovative product approach. We're proud to serve a diverse clientele, including startups, SMEs, and international brands like BDO, P&G, BASF, and BMW.
Experience the magic of our fully self-served product and create a video effortlessly—no signup needed. See for yourself here: Try Colossyan
At Colossyan, culture is the bedrock of our success. We believe a positive and inclusive work environment fuels creativity and productivity. This philosophy was displayed last year during our memorable offsites in Istanbul, Hungary, and Lisbon, where our team bonded and celebrated our diverse backgrounds and ideas. Moreover, our dedication to a nurturing work environment is echoed in our high employee engagement score, showcasing the passion and commitment of our team. Experience the energy and unity of our summer offsite in this video.
About the Role
As our Lifecycle Marketing Manager, you'll be the architect of our customer journey, creating campaigns to guide each individual from initial curiosity to brand ambassador. You'll blend analytical prowess with creative flair, and mastery of email and marketing automations weaving a tapestry of engaging touchpoints that keep customers connected and invested.
Responsibilities
- Craft targeted segments based on industry, company size, buying stage, and pain points, ensuring personalized interactions resonate with each audience.
- Curate valuable content assets, including reports, webinars, case studies, and white papers, addressing specific customer needs and fostering thought leadership.
- Leverage marketing automation tools to tailor email campaigns, nurture leads and track campaign performance with laser precision.
- Collaborate with the Sales Team to develop and execute targeted ABM campaigns that align with sales objectives.
- Analyze customer engagement and lead lifecycle data to identify growth opportunities and refine strategies.
- Combat churn with targeted re-engagement campaigns, personalized offers, and loyalty programs, building long-term partnerships and turning clients into recurring revenue streams.
- Convert satisfied customers into vocal brand advocates by fostering positive experiences, encouraging referrals, and offering exclusive benefits, expanding reach and amplifying credibility.
Qualifications
- 3+ years of experience in B2B marketing, ideally with a focus on lifecycle marketing, email marketing or lead generation.
- Proven track record of success in creating and executing marketing campaigns, demonstrating tangible results like increased lead generation, conversion rates, and customer retention.
- Experience with Hubspot is highly desirable.
- Proficient in data analysis, reporting, and deriving actionable insights.
- Knowledge of marketing automation technologies and integration.
- Excellent written and verbal communication skills
What We Offer
💰 Competitive salary
📈 Stock options
🏝️ Flexible paid time off
🛩️ International team offsites
🗓️ A culture of efficiency with no wasteful meetings
🤯 Opportunity to create a custom avatar of yourself
Join Colossyan and be a part of a team that's redefining video creation with AI, shaping the future of the industry, and breaking global communication barriers.
- Locations
- London
About Colossyan
Here at Colossyan, we are building the future of learning with AI video. 🚀
Our easy-to-use AI video platform is reshaping the landscape of L&D content creation. Join top companies like P&G, Porsche, BASF, BDO, and Paramount and say goodbye to expensive filming, scheduling delays, and low engagement. Colossyan enables you to create training videos using AI at a fraction of the cost of traditional production, with higher effectiveness than text-only material. 🎬
📝 Create videos from text
Create effective videos from text, PDFs, professionally designed templates, or using an AI-powered Prompt-to-Video tool. Harness the power of our advanced text-to-speech technology, complemented by engaging ready-to-use templates, localization tools, and a simple and intuitive video editor.
🗣️ Pick your perfect AI presenter
We offer an extensive and diverse library of 50+ best-quality AI avatars, making it easier than ever to personalize your videos with hyper-realistic presenters. Leverage Colossyan’s unique Conversations feature to practice scenario-based learning with multiple avatars in one scene, or create an AI presenter of yourself with our Custom AI Avatar add-on.
🌍 Localize in four clicks
Produce videos in 70+ languages and accents, and easily translate your Colossyan videos in just four clicks using our auto translation feature.
🎁 Try Colossyan for free
Experience the Colossyan difference with our risk-free 14-day trial. Unlock your team's potential with AI-driven video learning.
Our dedication to exceptional support, endorsed by G2 with Best Support and Best Relationship rankings, ensures a seamless and rewarding journey. 🏆
Ready to transform your team’s workplace learning?
Try Colossyan today! 🚀
Lifecycle Marketing Manager
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